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Marketing and Data Collection
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies, web beacons, and similar technologies). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
We may also use 3rd party vendor remarketing or retargeting tracking cookies, which may include the Google AdWords, Facebook Pixel and/or Adroll Pixel cookies. The third-party vendors whose services we use will place cookies on web browsers in order to serve ads based on past visits to our website. This allows us to make special offers and continue to market our services to those who have shown interest in them. As always, we respect your privacy and are not collecting any identifiable information through the use of any 3rd party remarketing system.
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/, and edit or opt-out your Google Display Network ads’ preferences at https://www.google.com/ads/preferences/.
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